1. Create a social media strategy: Figure out which social networks are best suited for your local business. Evaluate the latest social media trends and how they impact your business’ strategy.
2. Go beyond the norm: Instead of relying on the most popular social networks, find ones that directly benefit your business. For example, if you own a clothing boutique, put your items on Pinterest and encourage people to repin your pictures.
3. All feedback is good feedback: Even if you receive a negative review, it can help you tailor your marketing strategy. Be sure to respond to all feedback and try to answer as many questions as possible. You want to cultivate a relationship with your customers.
4. Get your name out there: List your business on as many local directories as possible. The more times your name is out there, the easier it will be for consumers to find you.
5. Add some personality: Manage daily social media postings in a way that is sustainable, effective, and fun. You want to sound as personable as possible, so that people invest more confidence in your products and services.Social media can be a tremendous asset for increasing sales and building a relationship with customers. Having a social media presence is also practical brand-building. Local business owners can also use social media as a supportive measure in order to provide encouragement and valuable referrals.